One of the most vital items in my problem-solving approach is to become an expert. By that I mean, to learn about your own needs and wants, the problem itself, and the needs and wants of any other parties involved.
The obvious importance of knowledge is that it can give you the secret to solving a problem. If you’re approaching a banker for a loan you could either fill out the application blindly, or you could first try to become an expert. What are the characteristics of loan applications that the banker has, in the past, accepted and rejected? How can you craft your application so it looks like those successful applications? What are the banker’s needs in the process?
Sure, you could wing it, hope for the best, and if you’re rejected, work at turning the no into a yes. That’s what most people do. Some luck out in the first instance. Others are able to turn a rejection around, either on their own or with my help. However, your odds of success will be much better if you first do your homework. If you find out that in order to get a $25,000 unsecured business line of credit you need to show a profit of at least $100,000 a year for three consecutive years, you’ve learned the secret to overcoming your problem.
Become an expert on your problems and you’ll rarely, if ever, get rejected.
Knowledge has another, less obvious, benefit: it can boost your confidence. Most fear comes from the unknown. When you don’t know what an experience, situation, or person is like, your imagination takes over. More often than not, your psyche plays out worst- rather than best-case scenarios. I suppose it’s a form of mental self-defense: prepare for the worst. However, it also leads to an almost automatic anxiety and fear of the unknown. You can eliminate this fear by gaining knowledge, by making the unknown, known.
If you’re fearful of your meeting with the banker, gather some information about him. What does he look like? Has anyone you’re friendly with dealt with him? Does he belong to any civic organizations or clubs? Is he a gourmet cook? In the course of your investigations you may stumble across some essential information. Then again, you may only learn some trivial facts. In either case you’ll have helped yourself turn a no into a yes. Anything you learn about the banker will make you feel more secure and poised at your meeting. Even if all you can uncover is a picture of the banker that will help. Your knowledge of his appearance will let you walk right over to him when you enter the bank. Since you’ll already have “met,” you’ll feel more comfortable and confident when you first shake his hand. And that comfort and confidence will come across, making you a better advocate for your cause.